Projects
Leadership needed one dependable view across sales, traffic, and ad performance.
What was done
Built a BigQuery and Power BI reporting layer that unified channel, product, and weekly trend views.
What changed
Reduced manual reporting and made weekly trading reviews faster and more consistent.
Tools used
BigQuery, Power BI, Shopify, GA4
Paid and organic teams were working from different numbers and different reporting rhythms.
What was done
Connected platform data through Supermetrics and Tableau to create one shared campaign reporting workflow.
What changed
Improved visibility, reduced reconciliation work, and gave stakeholders one clearer reporting source.
Tools used
Supermetrics, Tableau, Meta Ads, Google Ads
Inconsistent conversion tracking made acquisition reporting unreliable.
What was done
Audited event flows, clarified measurement logic, and supported a cleaner tracking setup.
What changed
Created more dependable marketing and ecommerce attribution signals.
Tools used
GA4, Tag Manager, Shopify
Sales and operational data sat in separate systems without a clear commercial narrative.
What was done
Mapped Salesforce data into a reporting structure for pipeline, conversion, and revenue analysis.
What changed
Gave teams a more useful view of pipeline health, conversion performance, and reporting gaps.
Tools used
Salesforce, BigQuery, Power BI
I can go deeper on the business context, stack choices, and delivery approach depending on whether the conversation is for hiring or for services work.