Hello

I like figuring out how things work, especially when data, ecommerce, and technology are involved.

This site is where I document the projects I build, the problems I work through, and the ideas I pick up along the way.

Where to start

A few ways to explore what I do.

About

Background, working style, and the perspective behind the work.

Resume

A concise recruiter-facing view of capabilities, tools, and experience.

Services overview

Start with the closest problem area, then choose the right service page.

Advertising

Campaign cleanup, measurement review, and performance reporting.

Website & ecommerce

Sites, Shopify operations, and conversion-focused digital infrastructure.

Analytics

Tracking, KPI design, and reporting systems the team can actually use.

Selected projects

Representative examples framed around business problems, delivery, and outcomes.

Start a conversation

Best for recruiter outreach, service inquiries, and collaboration conversations.

A compact snapshot of the kinds of business problems the work usually touches.

Proof 01

Built reporting layers that bring sales, traffic, and acquisition performance into one operating view for weekly decision-making.

Proof 02

Supported websites and ecommerce setups that are easier to manage, clearer to navigate, and better aligned with how the business actually sells.

Proof 03

Reviewed tracking, platform setup, and KPI definitions so teams could trust the numbers before acting on them.