Foundation
Started in marketing and agency environments
I started out working across digital marketing, client communication, reporting, and day-to-day execution, often in fast-moving environments where priorities changed quickly.
About
A little more about how I got here, how I approach my work, and the kinds of problems I enjoy working through.
Background
Shift
Started looking beyond individual channels
Over time, I became more interested in what connected the work together: how data was collected, how reporting was built, how platforms interacted, and how those pieces supported a business decision.
Today
Today, I work across data, ecommerce, and technology
A lot of my work now involves connecting data, systems, and business questions so teams can better understand what is happening and what to do next.
How I Work
I usually start with the question before the tool. Sometimes the answer is better reporting, sometimes it is cleaner measurement or a more reliable process. The goal is to understand what the team actually needs before adding more complexity.
- Start with the business question, then work backward to the data and tools.
- Keep the solution simple enough that other people can understand and use it.
- Document what matters so the work does not depend on one person remembering how everything works.
Working Context
Different teams, industries, and ways of working
I have worked across consumer brands, hospitality, finance, insurance, agency environments, and ecommerce, which has exposed me to teams with very different tools, processes, and levels of data maturity.
Making technical work easier to understand
A big part of the work is translating between business and technical perspectives so everyone is working from the same understanding of the problem.
Simple systems that people will actually use
I would rather build something simple and dependable than something complicated that is difficult to maintain. The best solution is usually the one that helps people get to the next decision with less friction.